Our Values

The Princess Tree, scientifically known as Paulownia tomentosa, is a fast-growing deciduous tree native to Asia. It is known for its large heart-shaped leaves, which can grow quite large, and its attractive clusters of fragrant, lavender to violet-blue trumpet-shaped flowers that appear in early spring before the leaves emerge. The Princess Tree is notable for its striking flowers, rapid growth, environmental adaptability, resilience, and commercial value.

Our firm’s core values are inspirated by characteristics of the Princess Tree, including:

Long-term Vision: The traditional practice of planting a Princess Tree when a girl is born and harvesting it at her marriage symbolizes patience, nurturing, and generational growth—reflective of the long-term relationships we seek to develop with our clients.
Rapid Growth and Ambition: The Princess Tree is known for its fast growth, symbolizing ambition, scalability, and dynamic progress, reflecting our firm’s desire to grow swiftly and sustainably with our clients.
Resilience and Regeneration: Like the Princess Tree’s ability to survive wildfires by regenerating fast-growing stems from its roots, our firm is resilient in navigating challenges and finding solutions for our clients.
Flexibility and Adaptability: The Princess Tree tolerates many soil types, pollution, and harsh conditions, highlighting its flexibility and adaptability to diverse client needs and changing market environments.